2025

250901 JHope revealed to be part of the Audemars Piguet Family

250901 | JHope x Audemars Piguet GQ Hong Kong (1) Website (1)

Audemars Piguet has brought together individuals who share similar values, forming the “AP family.” Among them, South Korean superstar J-Hope appeared in this anniversary campaign. Rising to global fame as a member of the renowned K-pop group BTS, J-Hope is celebrated for his boundless energy and electrifying stage presence.

On set with Audemars Piguet, J-Hope remarked: “In the end, I feel like everything I’m doing now is going to be my legacy,” This belief is reflected in his approach to style—marked by bold, experimental choices that fuse retro-futurism with Pop Art elements. His distinctive aesthetic has even earned its own nickname, “Hobicore.”

250903 | 🔥 j-hope shines as the global Brand Ambassador for @AudemarsPiguet , showcasing his stunning AP watch collection in style 💎⌚️✨ (1)

250905 | JHope x Audemars Piguet x GQ Korea Instagram (1) (JHope reposted as Instagram story. (2)

Swiss watch maker Odema Figue celebrates its 150th anniversary at #협찬 shares the brand’s philosophy with the AP family who creates a creative legacy at their respective places. For the past 150 years, Odema Figue has traveled with people who cross boundaries based on innovative inspiration. As a part of this, the AP family was born, led by pioneers representing the era. K-pop artist BTS Jacob, music producer Mark Lonson, DJ Kim Bea, and influencer Gstad Guy are the main characters. Listen to the story of colorful innovation and heritage told by the AP family, who are leaving a strong footprint with their own style and philosophy