Ambassador

Start: 250901

End: Active

2025

250901 JHope revealed to be part of the Audemars Piguet Family

250901 | JHope x Audemars Piguet GQ Hong Kong (1) Website (1)

Audemars Piguet has brought together individuals who share similar values, forming the “AP family.” Among them, South Korean superstar J-Hope appeared in this anniversary campaign. Rising to global fame as a member of the renowned K-pop group BTS, J-Hope is celebrated for his boundless energy and electrifying stage presence.

On set with Audemars Piguet, J-Hope remarked: “In the end, I feel like everything I’m doing now is going to be my legacy,” This belief is reflected in his approach to style—marked by bold, experimental choices that fuse retro-futurism with Pop Art elements. His distinctive aesthetic has even earned its own nickname, “Hobicore.”

250903 | 🔥 j-hope shines as the global Brand Ambassador for @AudemarsPiguet , showcasing his stunning AP watch collection in style 💎⌚️✨ (1)

250905 | JHope x Audemars Piguet x GQ Korea Instagram (1) (JHope reposted as Instagram story. (2)

Swiss watch maker Odema Figue celebrates its 150th anniversary at #협찬 shares the brand’s philosophy with the AP family who creates a creative legacy at their respective places. For the past 150 years, Odema Figue has traveled with people who cross boundaries based on innovative inspiration. As a part of this, the AP family was born, led by pioneers representing the era. K-pop artist BTS Jacob, music producer Mark Lonson, DJ Kim Bea, and influencer Gstad Guy are the main characters. Listen to the story of colorful innovation and heritage told by the AP family, who are leaving a strong footprint with their own style and philosophy

250906 | JHope (x Audemars Piguet) Instagram (1) story (1)

251119 |JHope performed ‘Mona Lias’ at the Audemars Piguet event in Dubai Sandra Yeghiazarian IG Story (1) Ash Longet IG Story (1)

251124 | JHope x Audemars Piguet Even in Dubai more pics (1)Gulf Korea Times (1) souleywatches (1)

251219 | JHope x Audemars Piguet performance Instagram reel (1) (2) Twitter (1) YouTube (1) JHope Instagram story (1)

251222 JHope Instagram (1)

251223 |JHope x Audemars Piguet Instagram Story

2026

260710 | JHope x Dazed x Audemars Piguet (1) (2) (3)

Ktown4u twitter order (1)

제이홉 @uarmyhopeIN @audemarspiguetWITH @dazedkorea
The Cover for 2026 AUGUST Issue of <DAZED> KOREA

Holding on to the time that slips away. Then savoring each fleeting moment, gracefully, transiently. Reflecting on the weight of time, yet carrying it with lightness. The time <DAZED> KOREA shared with J-HOPE.

director MILKY
text SOHEE
fashion KIM YOUNGJIN
photography MOK JUNGWOOK
art SERI
hair LEE HYUNWOO
make-up KIM DAREUM
set YAWNassistant JUNYA

260711 | JHope x Dazed Korea Instagram (1) (JHope reposted as a story)

A moment of curiosity. Time with j-hope. Looking back on time with Audemars Piguet: time gone by, time spent resting, the quiet moments in between, and the meaning of time and watches. Spend some time with <DAZED> KOREA and j-hope in the August issue.
editor SOHEE
film HACHI

260721 | JHope x Audemars Piguet x Dazed Korea Instagram (1) Twitter (1) (2)

Summer. Choices and hesitation. Every movement. Through blood, sweat, and tears, until at last even the air tastes sweet. In the end, what carries us forward is time. On J-HOPE’s wrist rests an Audemars Piguet Royal Oak Offshore.

director MILKY
text SOHEE
fashion KIM YOUNGJIN
photography MOK JUNGWOOK
art SERI
hair LEE HYUNWOO
makeup KIM DAREUM
set YAWN
assistant JUNYA

260801 |JHope x Dazed Korea (1) pics cr (1) (2) (3) (4) (6) (7)

260806 | JHope x Dazed Korea Instagram (1)

A TIME OF HOPE ”

“j-hope ‘s TOOK THIS !”

Thumbnail: JHope’s moments revealed exclusively in DAZED

1/5: “My first Instagram post. The first beginning is always unforgettable and holds great meaning!”

2/5: “The post from when I entered military service. Even today, I still remember that time.”(Handwritten note: I’ll go and return safe and sound!!)

3/5: “A group photo to successfully conclude the first solo concert tour after my return. team jhope!!”

4/5: “D-7 for the full group’s return with all 7 members after military service. It means a lot.”

5/5 Trans fabric: “The fabric with the name ‘j-hope’ written on it was striking. I felt happy and proud to have become someone who can create an atmosphere just with my own name.”

260811 | JHope x Dazed Korea Instagram (1)