January 2026
260110 [Brand Reputation] Boy Group Brands: January 2026 #1 BTS

260117 [Brand Reputation] Boy Group Individual: January 2026
#1 Jimin, #2 JK, #4 Jin,#6 Tae, #10 JHope, #20 Yoongi, #26 RM.
| BTS’ Jimin ranked first with a brand reputation index of 4,142,149, with a participation index of 191,119, a media index of 193,580, a communication index of 1,644,486, and a community index of 2,112,964. This represents a 32.74% increase compared to the brand reputation index of 3,120,523 in December. “According to the results of the analysis of boy group individual brand reputation big data for January 2026, BTS Jimin’s brand ranked first. When analyzing the boy group individual brand category, it increased by 6.10% compared to 55,502,285 boy group individual brand big data from last December. A detailed analysis shows that brand consumption increased by 16.26%, brand issues increased by 10.28%, brand communication decreased by 6.80%, and brand diffusion increased by 10.89%.” Next, “BTS Jimin, who ranked first in the boy group individual brand reputation in January 2026, had high rankings in link analysis for the words ‘record, enter, and unique’, and high rankings in keyword analysis for ‘Army, Who, Like Crazy’. In the positivity/negativity ratio analysis, the positivity ratio was analyzed to be 91.87%,” the brand analysis said. |
| BTS’ Jungkook ranked second with a brand reputation index of 3,709,736, with a participation index of 116,375, a media index of 121,266, a communication index of 1,264,114, and a community index of 2,207,981. This represents a 56.62% increase compared to the brand reputation index of 2,368,601 in December. |
| 4th place, BTS Jin’s brand reputation index was analyzed to be 2,358,914, with a participation index of 165,133, a media index of 168,133, a communication index of 640,083, and a community index of 1,385,565. Compared to the brand reputation index of 2,399,809 in December, this is a 1.70% decrease. |

260220 2025 Republic of Korea Country Image Survey
260220 | [INFO] BTS #1 and Jungkook #6 for positive influence on South Korea’s global image, according to the 2025 Republic of Korea Country Image Survey of the Ministry of Culture, Sports and Tourism. (1)
#1 BTS (7.9%)
#6 Jungkook (2.5%)

260121 [Brand Reputation] Idol Individual Brands:
Male and Female January 2026
#1 Jimin, #4 JK, #5 Tae, #6 Jin, #14 JHope, #30 Yoongi, #37 RM
| 1st place, BTS Jimin’s brand reputation index was analyzed to be 8,780,962, with a participation index of 195,876, a media index of 376,856, a communication index of 3,736,419, and a community index of 4,471,812. Compared to the brand reputation index of 6,957,990 in December, this is a 26.20% increase.”BTS Jimin’s brand ranked first in the idol individual brand reputation rankings for January 2026. When analyzing big data on idol individual brands, it increased by 4.05% compared to 154,132,208 pieces of big data on idol individual brands in December. A detailed analysis shows that brand consumption decreased by 3.90%, brand issues increased by 0.63%, brand communication increased by 4.42%, and brand diffusion increased by 5.78%.” Next, the brand analysis stated, “BTS Jimin, who ranked first in the idol individual brand reputation in January 2026, had high rankings in link analysis for the words ‘romantic, long-running, and returning,’ and high rankings in keyword analysis for ‘Army, MUSE, and Who.’ In the positivity/negativity ratio analysis, the big data positivity ratio recorded 92.86%.” |
| 4th place, BTS’ Jungkook’s brand reputation index was analyzed to be 7,655,123, with a participation index of 158,380, a media index of 325,045, a communication index of 2,692,161, and a community index of 4,479,537. Compared to the brand reputation index of 6,401,843 in December, this is a 19.58% increase. |
| BTS’s V ranked 5th with a brand reputation index of 6,757,299, with a participation index of 155,372, a media index of 319,255, a communication index of 2,936,349, and a community index of 3,346,322. This represents a 157.08% increase compared to the brand reputation index of 2,628,446 in December. |

260122 2026 Korea Brand Hall of Fame – Yoongi
260122 | [NEWS] Severance Hospital has won the 2026 Korea Brand Hall of Fame for general hospital category

260129 [Brand Reputation] Star Brand: January 2026 #1 BTS
| 1st place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) was analyzed to have a brand reputation index of 10,625,128 with a participation index of 196,938, a media index of 2,309,298, a communication index of 3,664,959, and a community index of 4,453,934. Compared to the brand reputation index of 6,524,949 in December, it increased by 62.84%. “According to the results of the big data analysis of the Star Brand Reputation in January 2026, BTS ranked first. BTS’s fandom power skyrocketed with the news of their full group world tour. |

February 2026
260206 [Article] BTS #1 most beloved figure worldwide in the 2025
‘Talents of the Year Under 30’ list by Parrot Analytics.

260207 [Brand Reputation] Boy Group Brands Feb 2026 #1 BTS
| 1st place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed to have a brand reputation index of 9,903,378 with a participation index of 147,412, a media index of 1,786,972, a communication index of 3,361,084, and a community index of 4,607,910. Compared to the brand reputation index of 7,976,571 in January, it increased by 24.16%. “BTS, which ranked first in the February 2026 big data analysis of boy group brand reputation, showed high analysis of ‘return, live broadcast, love’ in link analysis. In keyword analysis, ‘Army, Gwanghwamun performance, Arirang’ were highly analyzed. In positivity/negativity ratio analysis, the positivity ratio was analyzed to be 93.49%. Looking at the detailed analysis of BTS’ brand reputation, brand consumption increased by 13.86%, brand issues increased by 94.65%, brand communication increased by 29.49%, and brand expansion increased by 6.33%,” the brand big data analysis said. |


260214 [Brand Reputation] Boy Group Individual Brands: Feb 2026
#1 Jimin, #2 JK, #3 Jin, #5 Tae, #12 JHope, #13 RM, #14 Yoongi
| BTS’ Jimin ranked first with a brand reputation index of 5,369,144, with a participation index of 206,286, a media index of 306,655, a communication index of 2,660,042, and a community index of 2,196,161. This represents a 29.62% increase compared to the brand reputation index of 4,142,149 in January. “BTS Jimin, who ranked first in the boy group individual brand reputation in February 2026, showed high results in link analysis for the words ‘attractive,’ ‘breakthrough,’ and ‘record,’ and ‘Army,’ ‘Who,’ and ‘Arirang’ in keyword analysis. In the positivity/negativity ratio analysis, the positivity ratio was analyzed to be 92.94%.” |
| BTS’ Jungkook ranked second with a brand reputation index of 4,811,777, with a participation index of 133,975, a media index of 236,942, a communication index of 2,282,329, and a community index of 2,158,531. This represents a 29.71% increase compared to the brand reputation index of 3,709,736 in January. |
| BTS’s Jin ranked third with a brand reputation index of 3,855,903, with a participation index of 176,779, a media index of 277,384, a communication index of 1,652,194, and a community index of 1,749,546. This represents a 63.46% increase compared to his brand reputation index of 2,358,914 in January. |
| BTS’s V ranked 5th with a brand reputation index of 3,257,826, with a participation index of 114,202, a media index of 420,921, a communication index of 1,393,862, and a community index of 1,328,841. This represents a 57.25% increase compared to the brand reputation index of 2,071,713 in January. |

260219 [Brand Reputation] Boy Group Brands: Feb 2026 #1 BTS (1)
| The Korea Corporate Reputation Research Institute analyzed 84,808,365 idol group brand reputation big data items from January 18 to February 18. The brand reputation index is an indicator created through brand big data analysis, which reveals that consumers’ online habits significantly influence brand consumption.BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which ranked first in idol group brand reputation, was analyzed to have a brand reputation index of 9,909,639 with a participation index of 322,558, a media index of 926,777, a communication index of 3,563,710, and a community index of 5,096,594. This figure represents a 29.28% increase compared to the brand reputation index in January. |

260221 [Brand Reputation] Singer Brand for February 2026 #1 BTS
| 1st place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) was analyzed to have a brand reputation index of 8,422,232 with a participation index of 314,957, a media index of 2,174,760, a communication index of 2,587,880, and a community index of 3,344,635. Compared to the brand reputation index of 7,409,314 in January, it increased by 13.67%. |

260224 | [Brand Reputation] Idol Male and Female February 2026
#1 Jimin, #2 JK, #5 Jin, #6 Tae, #15 JHope, #19 RM, #21 Yoongi

March 2026
260305 [Brand Reputation] Individual Idol Group March 2026
#1 Jimin, #2 Jungkook, #5 Jin, #6 Tae, #15 j-hope, #19 RM, #21 Suga
260307 [Brand Reputation] Boy Group Brands: March 2026 #1 BTS
| 1st place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) was analyzed to have a brand reputation index of 8,622,083 with a participation index of 146,796, a media index of 1,607,667, a communication index of 3,377,713, and a community index of 3,489,908. Compared to the brand reputation index of 9,903,378 in February, it has decreased by 12.94%.Next, “BTS, which ranked first in the boy group brand reputation big data analysis for March 2026, showed high analysis of ‘comeback, reveal, and announce’ in link analysis. In keyword analysis, ‘Army, Swim SWIM, March 21′ showed high analysis. In positivity/negativity ratio analysis, the positivity ratio was analyzed to be 92.51%. Looking at the detailed analysis of BTS’ brand reputation, brand consumption decreased by 0.42%, brand issue decreased by 10.03%, brand communication increased by 0.49%, and brand diffusion decreased by 24.26%,” the brand big data analysis said. |

260312 |[Brand Reputation] Idol Group Brand March 2026 #1 BTS,
| Ranked 1st, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed with a brand reputation index of 9,402,729, based on a participation index of 214,914, a media index of 721,019, a communication index of 3,253,155, and a community index of 5,213,641. Compared to the brand reputation index of 9,909,639 in February, this represents a 5.12% decrease.The BTS brand, which ranked first in idol group brand reputation in March 2026, showed high results for ‘comeback,’ ‘breakthrough,’ and ‘expect’ in link analysis, and high results for ‘Gwanghwamun,’ ‘Arirang,’ and ‘Netflix’ in keyword analysis. In the positive-negative ratio analysis, it recorded a positive ratio of 93.91%.’” |

260314 |[Brand Reputation] Boy Group Individual March 2026
#2 Jimin, #3 Jin, #5 Jk, #7 Tae, #8 Yoongi, #11 RM, #12 JHope
| Ranked 2nd, BTS Jimin’s brand was analyzed with a brand reputation index of 5,012,359, based on a participation index of 202,157, a media index of 203,270, a communication index of 2,655,193, and a community index of 1,951,739. Compared to the brand reputation index of 5,369,144 last February, this represents a 6.65% decrease. |
| Ranked 3rd, BTS Jin’s brand was analyzed with a brand reputation index of 3,603,550, based on a participation index of 185,774, a media index of 187,102, a communication index of 1,658,691, and a community index of 1,571,983. Compared to the brand reputation index of 4,811,777 in February, this represents a 25.11% decrease. |
| Ranked 5th, BTS Jungkook’s brand was analyzed with a brand reputation index of 2,793,294, based on a participation index of 174,997, a media index of 175,538, a communication index of 1,314,098, and a community index of 1,128,660. Compared to the brand reputation index of 4,811,777 last February, this represents a 41.95% decrease. |

260319 [Brand Reputation] Individual Idol Brands
( February 19, 2026, to March 19, 2026,) #2 Jimin, #4 Tae, #5 Jin, #10 Yoongi, #11 JK, #12 JHope #14 RM,
| Ranked 2nd, BTS Jimin’s brand was analyzed with a brand reputation index of 7,627,988, based on a participation index of 99,561, a media index of 382,124, a communication index of 3,749,726, and a community index of 3,396,577. Compared to the brand reputation index of 6,804,336 last February, this represents a 12.10% increase. |
| Ranked 4th, BTS V’s brand was analyzed with a brand reputation index of 5,585,601, based on a participation index of 63,503, a media index of 329,516, a communication index of 1,949,786, and a community index of 3,242,795. Compared to the brand reputation index of 5,412,388 in February, this represents a 3.20% increase. |
| Ranked 5th, BTS Jin’s brand was analyzed with a brand reputation index of 5,216,088, based on a participation index of 92,388, a media index of 360,546, a communication index of 2,255,310, and a community index of 2,507,844. Compared to the brand reputation index of 5,881,552 in February, this represents an 11.31% decrease. |

260322 Jin on Kian’s Life 84
260322 | Jin x Kian 84 Twitter (1) (YouTube)

260322 [Interview] BTS x Sirius XM
260322 | [Interview] Sirius XM BTS is back <3 Tune in to BTS Radio (YouTube) Instagram (1) (2)

260326 | BTS x SiriusXM Instagram (1) Twitter (1)

260402 | BTS x Sirius XM Instagram (1)

260324 Jimin on Rendezvous Hair Salon (“Hot Issue Ji)(archive)
260324 | Jimin on Rendezvous Hair Salon (“Hot Issue Ji) (1) (YouTube) (YT Shorts (1) (2) (3) (4)

260325 – 26 BTS on Jimmy Fallon (archive)
260318 | BTS x Fallon tonight Instagram (1) Twitter (1) BTS returns to The Tonight Show on 3/25 + 3/26 to talk ARIRANG & perform! #BTSonFallon

260319 | Fallon Tonight Instagram (1)

260326 | BTS on Jimmy Fallon. Big Hit (1) Rolling Stone (1)
| Instagram (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Official YouTube Interviews (1) (2) (3) (4) SWIM performance (1) | Twitter Clips (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) (13) (14) (15) (16) (17) (18) (19) (20) (21) (22) (23) (24) Pics (1) (2) |

260326 | Todd Owyoung Instagram (1) (2)

260327 | BTS on Fallon Tonight Performing 2.0 at Guggenheim Museum (1) Twitter (1) Big Hit Twitter (1) Fallon Tonight Instagram (1) (2) Twitter (1) (2) (3) (4) (5) (6) (YouTube)

260327 | BTS x Todd Owyoung Instagram (1)

260401 |BTS x The Tonight Show behind the scenes (1)

260402 | BTS x Todd Owyoung Instagram (1)
| BTS are back. What an honor to have all seven members reunite on the Tonight Show for their big comeback. It was such an exciting day to finally have RM, Jin, Suga, J-Hope, Jimin, V and Jungkook back on the show, especially as one of the very first appearances in the world back as a group. Over the last several years, I read countless comments from ARMY who were hoping for a complete blue wall photo. Not just anticipating the literal photo, but what it would mean more symbolically. OT7. After all these years, the wait is finally over. It was such a busy day for the group’s appearance. They were booked solid, starting with a very early morning performances of “2.0” and “Swim.” Then back at 30 Rock for a “fan surprise,” to filming with our digital team, and then finally the big show itself, with three interview segments. When we first met to do the blue wall photos, I welcomed the members and said how excited I was to have them all back on the show. I always try to greet guests before we make these photos. It’s my way of trying to convey that I want to take care of them. RM surprised me by making a kind comment in return. I should say it was of note because normally it’s me chatting up talent to try and make them feel comfortable, and now it was happening in reverse. I mention this detail because it stood out as an example of effortless kindness ond reciprocity, and in turn leadership, from RM. This exchange set the dynamic for the shoot. We did a few quick poses. Then, just before the show, I caught the group for two more photos, including this one. Big congratulations to BTS for their return and for ARIRANG, which has debuted at #1 on the Billboard Top 200 chart. An incredible achievement. And all joy and love to ARMY as well, I am so happy for you. You have waited so long for this moment. Thank you so much to all the members for their time and graciousness. I hope everyone will be back one day. When that day comes, we’ll do another blue wall photo. |

260325 JHope on Finding Kani (archive)
260318 | JHOPE will appear on ‘Finding Kani’ 18:30 KST(1)
260325 | JHOPE on ‘Finding Kani’ (1) (2) (3) (4) (YouTube)

260326 RM and Yoongi on Epikase on YouTube (archive)
260319 | RM is appearing on next week’s episode of Epikase on YouTube (1)
260325 | Tablo instagram story (1) Epikase Instagram (1)

260326 | RM and Yoongi on Epikase on (YouTube) Big Hit (1) Tablo IG (1) (2) Story (1)

260327 BTS on Z100 NY Elvis Duran show
260327 | BTS on Z100 NY Elvis Duran show (1) Twitter (1) (2) (3)

260328 | BTS x Skeery Jones Instagram (1)
| It was a very special morning with @bts.bighitoftficial on @elvisduranshow @z100newyork as they get ready to tour the world after the release of their new album #Arirang #bts Missed the interview? Hear it on demand on the #ElvisDuran channel on @iheartradio |

260401 |BTS x Elvis Duran Show: BTS Break Down “SWIM”, Reveal Tour Plans & Share a Message to ARMY (YouTube)

260402 | BTS x Skeery Jones Instagram (1) Z100 (1) (2)

260327 Jin, Jimin & Tae x Vogue cooking (archive)
260327 | BTS (방탄소년단) Cook Dinner Together | Now Serving | Vogue BTS x Vogue Magazine Instagram (1) (2) Twitter (1) (YouTube)

260328 [Brand Reputation] Star Brand March 2026 # 1 BTS
| Ranked 1st, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed with a brand reputation index of 27,363,112, based on a participation index of 1,663,902, a media index of 2,915,672, a communication index of 8,935,350, and a community index of 13,848,188. Compared to the brand reputation index of 7,992,722 last February, this represents a 242.35% increase. |

260328 RM & Tae on Partners – Waiting for You (archive)
260328 | BTS RM, V, and Jangchung-dong jokbal are waiting for you (1) (2) (YouTube)

260329 Taehyung x Fairy Table (Archive)
260329 | Taehyung x Fairy Table – 5PM KST! (1) (YouTube)

April 2026
260402 Jimin and Jungkook on Choo Sung Hoon’s show
260401 | Jimin and Jungkook on Choo Sung Hoon’s show on Youtube tomorrow at 6:30PM KST. (preview)
YOSHIHIRO AKIYAMA Instagram (1) trans: Finally met at last. Such an amazing and unforgettable time. Now streaming on YouTube.💜 YouTube starts tomorrow at 6:30 PM! Don’t miss it

260402 | JM and JK on Choo Sung Hoon’s show 6:30PM KST (1) (2) (YouTube) (archive)

BTS x The Bru Show
260402 |BTS x Brooke Morrison Instagram (1) twitter (1) The Bru show Instagram (1) Rob Miller (1)
| I spent a lovely, bright NYC afternoon with @bts.bighitofficial 💜 ??????!!!?!!??! Producing an interview I’m so so so proud of for @audacy and @thebrushow! It was so hard keeping this one a secret as many of you know how much this means to me, not only as ARMY but as a media professional that’s been building a career since I was 17. You can’t deny their impact. You can’t deny their reach. You can’t deny their talent or pure heart for the what they do. I’m so deeply touched that I was entrusted with this project knowing its gravity. And with so many of my peers that know how big of a fan I am, and further utilized me as a resource. All members were so fun to watch exist in-person and up close. They have such a comforting, uplifting presence that I feel grateful to have gotten to experience. And I hope they had fun with us as well! THE highlight of my career. I’m not sure what could top this. This might be it. Stay tuned to @thebrushow account and Audacy.com for the interview, ARMY 🫶🏻 |

260403 – 17 Tae and JK on Snow Man (archive)
260320 | Tae & JungKook will make an appearance on Japanese show “Snow Man” (on April 3 & April 17) 7:00pm KST (1) (2)

260327 | Tae and JK on ‘Snow men preview pic (1) (2)

260402 | Tae and JK to appear on on “Sore Snow Manni yarasete kudasai S P” at 7PM KST (1) (2)

260403 | Tae and JK on “Sore Snow Manni yarasete kudasai S P” at 7PM KST (1) (2) (3) (4) (5) (6) Twitter (1) (archive)




